Thomas B. McVey,
re:think President
201-773-4953 ext 302

Ramsey, NJ (February 3, 2011)

Re:think client shines on first annual ‘best shopping’ list published by Consumer Reports

re:think announced today their long-term client, Prepara, was selected as one of the “Top 40” shopping websites by ShopSmart, the shopping magazine published by Consumer Reports that bills itself as unbiased advice without ratings or advertisements. was selected by ShopSmart after its staff and editors looked over thousands of e-commerce wbsites and choosing only the 40 which offered the best bargains, selection and stellar customer service. Prepara was included alongside many established “big hitters” in the e-commerce industry, such as Amazon, Apple, eBay, Etsy and IKEA.

“ is a great example of how a shopping site can function beautifully and yet retain the highest standards of security, privacy and inventory control,” says re:think President, Thomas McVey. “We believe every commerce site can blend usability, artistry and reliability, just like”

“We owe a lot to re:think,” says Edward Kilduff, Prepara founder and product designer. “Without them by our sides, we would not have been able to take Prepara where we knew we wanted it to go. They turned our vision into a reality that gets noticed.”

On ShopSmart’s “Top 40” list, websites were broken into five categories, including Clothing & Accessories, Foodie Stuff, Home Decor & More, Shoes, and Everything Else. This last category, Everything Else, was the single largest group and the one in which was included.

To learn more about Prepara, visit, or for more information about the services Sound-n-Vision provides for its clients, visit


About re:think

re:think (formerly Sound-n-Vision) has been fighting crime for over 15 years and before we became great at all things online we spent almost 9 years being very mediocre at it. In fact it wasn’t until we had one of our worst years ever that we took stock of our company and decided to rethink our online strategy as well as all of our processes for delivering results and communicating those results to our clients.

That’s when things got interesting. The fact that we started over with a singular focus of helping our clients give their website visitors a valuable experience in terms of making sure that their sites are helpful and easy to use and find what they’re looking for and in doing so, establishing trust and credibility that is valuable enough to have them feel good about engaging with them and buying their products and services.

If you’d like more information about this topic, or to schedule an interview with Thomas B. McVey, please call (201) 773‐4953 or e‐mail