Inbound Marketing provides useful and valuable information to help people decide with no strings attached other than asking them to identify themselves and give permission to receive more information they value via company sponsored emails, newsletters, white papers, articles, e-books, books, blogs or entries on social media platforms.
Search Engine Optimization focuses solely on increasing your websites ranking and traffic but gives little thought to what happens next. Social Media is an incredibly valuable tool when it comes to building relationships, but it’s near impossible to accurately decipher what the return on investment of those relationships really is. Content can be used as a valuable tool to position yourself as an expert but visitors first need to find and trust you to gain value from anything you write.
In other words, there are serious holes in each of these strategies when approached separately as most companies often do. And that’s where Inbound Marketing comes in.
Inbound marketing is an all-encompassing approach that combines each of these strategies into one highly focused goal in mind. To attract ideal clients to your website and convert them into new business. But not in a sleazy way. In a way where you are looking for someone specific that you can legitimately help. In a way where you offer value upfront. In a way where you connect with your visitors on a human level.
That’s Inbound Marketing. To us, anyway.
And here are the tools we use:
Search Engine Optimization
Contrary to what you may have heard, Search Engine Optimization is not dead. Now, the strategy that many companies use to “trick” Google into ranking their site is dead, but we don’t use any those techniques. Never have and never will. Instead, we approach SEO with a squeaky-clean strategy made to position you and your company as an expert in your industry. And here’s how we do it.
Social Media is not a sales tool. It is a relationship tool. It is the digital equivalent of going to a networking event and connecting with other human beings that just happen to live online. Some of which may become new clients. Some of which may refer you to new clients. But most of which will just be your friends. Friends that will help you carry out your message and your mission if they feel connected to you. Here’s how we help them like you.
It’s only a waste of money if you don’t get a return. And Pay-Per Click falls into that category. While we don’t agree with the strategy of throwing all of your eggs into the Pay-Per Click basket, we find it to be an incredibly powerful (and profitable) tool when combined with each of these other strategies. Of course, it’s a little more complex than that, so here’s a little more about how we approach it.
There is no denying it. Content is king. Without quality content that educates your visitors and positions your company as an expert in your industry, you won’t stand a chance at succeeding online. And if content is king then SEO, Social Media and Pay-Per Click all share the responsibilities as queen because their job is to get that message out to the buying public. And here is how.