Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That’s the power of content marketing.
But, it’s much easier said than done. Developing and publishing content takes careful planning. You need to research and stay consistent to generate sales leads or to increase your expert authority.
You’re probably already using various platforms to produce content and understand that it requires great organization. 62% of effective B2B marketers document their content marketing. Documenting your content marketing efforts also requires a strategy and careful attention to detail.
Here’s how to prepare, measure, and properly document your efforts for your business.
Determine your desired outcomes first.
Before you began your content marketing journey, you probably had some goals that inspired it. What are you interested in the most? Do you want to increase the revenue or sales within your company? Take the time to brainstorm exactly what you’re trying to achieve by producing content and write down your goals. Then we can begin on the content calendar and help you to get out in front of this.