When it comes to writing an expert authority non-fiction business book, it’s important to stay in your lane, tell the right story in the right way. After speaking at dozens of author conferences and independent publishing events around the country we’ve met countless numbers of business owners and entrepreneurs that are completely stuck in the process of either writing, publishing or effectively launching their books. It’s one thing to be cautious and quite another to be frozen like the tin man from the Wizard of Oz. If that’s you, here’s your can of oil.