We adhere to 8 of 9 of the Guidelines put forth by The Independent Book Publishers Association but Point number 9 won’t work for us because we’re disrupting the industry by giving away these services. We help our clients to “Self Publish”
The IBPA’s Nine-Point Guidelines for Legitimate Hybrid Publishing
The Independent Book Publishers Association membership today includes 53.5 percent independent publishers and 36.3 percent self-publishers.IBPA Figures
To operate within the best practices of hybrid publishing, the IBPA’s guidelines say a company must:
Define a mission and vision
for its publishing program. In a traditional publishing company, the published work often reflects the interests and values of its publisher … Good hybrid publishers are no different.
Good hybrid publishers don’t publish everything that comes over the transom and often decline to publish.
Publish under its own imprint(s) and ISBNs
A hybrid publisher is a true publishing house, with either a publisher or a publishing team developing and
Publish to industry standards.
A hybrid publisher accepts full responsibility for the quality of the titles it publishes. Books released by a hybrid publisher should be on par with traditionally published books.
Ensure editorial, design, and production quality.
A hybrid publisher is responsible for producing books edited, designed, and produced to a professional degree. This includes assigning editors for developmental editing, copyediting, and proofreading, as needed, together with following traditional standards for a professionally designed book.
Pursue and manage a range of publishing rights
A hybrid publisher normally publishes in both print and digital formats, as appropriate, and perhaps pursues other rights, in order to reach the widest possible readership. As with a traditional publisher, authors may negotiate to keep their subsidiary rights, such as foreign language, audio, and other derivative rights.
Provide distribution services
A hybrid publisher has a strategic approach to distribution beyond simply making books available for purchase via online retailers. … This may mean traditional distribution, wherein a team of sales reps actively markets and sells books to retailers, or it may mean publisher outreach to a network of specialty retailers, clubs, or other niche-interest organizations. At minimum, a hybrid publisher develops, with the author, a marketing and sales
strategy for each book it publishes, inclusive of appropriate sales channels for that book, and provides ongoing assistance to the author seeking to execute this strategy in order to get his or her book in front of its target audience. This is in addition to listing books with industry-recognized
Demonstrate respectable sales
A hybrid publisher should have a record of producing several books that sell in respectable quantities for the book’s niche.
Pay authors a higher-than-standard royalty
A hybrid publisher pays its authors more than the industry-standard royalty range on print and digital books, in exchange for the author’s personal investment. Although royalties are generally negotiable, the author’s share must be laid out transparently and must be commensurate with the author’s investment. In most cases, the author’s royalty should be greater than 50 percent of net on both print and digital books.
Authors Guild: ‘Certain Risks and Uncertainty’
“Like traditional publishers, hybrid publishers perform a gatekeeping function by curating titles and catalogues, and they also distribute through all of the traditional trade distribution streams.”Authors Guild
In further discussion, one of the key points to stress has to do with an author’s rights. “An author may be asked to subsidize or pay the full cost of his or her print runs,” the IBPA’s copy reads. “Authors who do so should own the physical copies outright, having paid the manufacturing fees, and should not be required to pay a “percent-off list price” amount arbitrated by the publisher when [the author] needs to order copies.”
And it’s interesting, even for those who don’t work in the non-traditional sector, to see how some of these points are parsed. Point 7’s focus, distribution, for example, is a particularly complex issue because there are so many variations possible in what a hybrid company might do–while “distribution” at vanity presses may mean no more than helping you carry your books out to your car.
Printing Options: Many of our clients have speaking platforms that allow them to easily sell thousands of books each year, while others need only to print several hundred each year. Either way we want you to know your options and have access to the best printers we’ve found nationwide.