Now, don’t get me wrong. There is a place for Pay-Per Click. We are big advocates of having it as part of your strategy. In fact, there is a chance that you landed on our site because of a Pay-Per Click ad.
But you can’t spend all of your time and money on Pay-Per Click ads while having no social media presence, no organic ranking and poor quality content. Because if you do, you are wasting your time and money.
The key is to use Pay-Per Click ads as a way to enhance everything else you are doing. To drive your paid traffic to valuable content and a well thought out call to action. To enhance your organic ranking by buying keywords that you aren’t ranking on page one for. And buying page two for keywords that you are ranking for.
It’s all part of a bigger strategy.
If you are already investing in Pay-Per Click ads, we would be happy to look over what you are currently doing and seeing where we could trim your budget down while increasing your conversions. Or if you are already working with a Pay-Per Click partner already, we would be happy to work alongside them to make sure that their campaigns enhance everything else that you are doing online.